{"id":561,"date":"2024-12-28T07:30:17","date_gmt":"2024-12-28T07:30:17","guid":{"rendered":"https:\/\/wildideacreative.com\/?post_type=portfolio&p=561"},"modified":"2025-01-05T16:38:03","modified_gmt":"2025-01-05T16:38:03","slug":"gopherwood-guitar-humans-are-emotional-beings","status":"publish","type":"portfolio","link":"https:\/\/wildideacreative.com\/zh\/portfolio\/gopherwood-guitar-humans-are-emotional-beings\/","title":{"rendered":"GopherWood Guitar | Humans are emotional beings"},"content":{"rendered":"\t\t
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GopherWood Guitar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Humans are emotional beings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Emotion is one of the key elements of successful marketing. The copy for these two images establishes an emotional connection between the audience and the brand through the use of metaphorical and poetic language.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u300aRedemption\u300b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visually, the raised hand with a guitar evokes a sense of desperation, while the background clown embodies certain cultural symbols\u2014whether mocking, satirical or complex.\u00a0<\/span><\/p>

Through this concept, the idea of \u201cmusic as a form of redemption\u201d is conveyed. Next to the word \u201credemption (\u6551\u8d16)\u201d the brand name GopherWood is gently introduced to the audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u300aEchoes Lives On\u300b<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introducing the product through poetic expression, GopherWood positions itself not only as a musical instrument brand but also as a brand with a deeper emotional and sentimental connection.<\/span><\/p>

\u5f48\u5f97\u91cd\u4e86
\u4ed6\u6709\u5fc3\u4e8b<\/p>

\u5f48\u5f97\u8f15\u4e86
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\u4e0d\u5f48\u4e86
\u5fc3\u4e5f\u5c31\u6b7b\u4e86<\/p>

\u6216\u8005\u4ed6\u6b7b\u4e86
\u9918\u97f3\u6d3b\u8457<\/p>

The final phrase, <\/span>\u201cEchoes Live On,\u201d<\/b> encapsulates GopherWood\u2019s timeless legacy, embodying the enduring spirit of music.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Self-initiated project, not commissioned by the brand.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Featured Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Popo Muruku Ikan | The Power of Cute in Marketing<\/span><\/h4>\n <\/a>\n
Animating Popo\u2019s logo\u2014a baby\u2014infusing it with playful baby sounds, adding cute elements to the video. This...<\/div>
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SWISSMED Omega 3 Fish Oil | Highlighting Peruvian Anchoveta<\/span><\/h4>\n <\/a>\n
The main ingredient of this fish oil is Peruvian Anchoveta from the Pacific Ocean. The animation...<\/div>
Animation<\/a><\/div><\/div> \n <\/path><\/svg><\/span>Read More<\/span> <\/span> <\/a>\n <\/div>\n <\/article>\n <\/div>\n\n \n
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IKEA Orang Utan | Honoring the Classics<\/span><\/h4>\n <\/a>\n
With the theme \u201cHuman vs. IKEA Orang Utan: Who is the True Ape?\u201d, and incorporating a...<\/div>
Film<\/a>, Scriptwriting<\/a><\/div><\/div> \n <\/path><\/svg><\/span>Read More<\/span> <\/span> <\/a>\n <\/div>\n <\/article>\n <\/div>\n\n \n
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GopherWood Guitar | Humans are emotional beings<\/span><\/h4>\n <\/a>\n
Emotion is one of the key elements of successful marketing. The copy for these two images...<\/div>
Emotional Marketing<\/a>, Photography<\/a><\/div><\/div> \n <\/path><\/svg><\/span>Read More<\/span> <\/span> <\/a>\n <\/div>\n <\/article>\n <\/div>\n\n \n
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GopherWood Sound Pillar | Stylish Photography<\/span><\/h4>\n <\/a>\n
The GopherWood Sound Pillar is showcased through a model, drawing the audience\u2019s attention to the sound...<\/div>
Branding<\/a>, Photography<\/a><\/div><\/div> \n <\/path><\/svg><\/span>Read More<\/span> <\/span> <\/a>\n <\/div>\n <\/article>\n <\/div>\n\n \n
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SIN BOON KEE KOPI | Dialogue-style Copywriting<\/span><\/h4>\n <\/a>\n
Use two images to create a before-and-after effect, like a dialogue between two people. The first...<\/div>
Branding<\/a>, Copywriting<\/a>, Graphic Design<\/a><\/div><\/div> \n <\/path><\/svg><\/span>Read More<\/span> <\/span> <\/a>\n <\/div>\n <\/article>\n <\/div>\n\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Emotion is one of the key elements of successful marketing. The copy for these two images establishes an emotional connection between the audience and the brand through the use of metaphorical and poetic language.<\/p>\n","protected":false},"author":1,"featured_media":562,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[9,8],"class_list":["post-561","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-emotional-marketing","portfolio_category-photography"],"_links":{"self":[{"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/portfolio\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/portfolio\/561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/media\/562"}],"wp:attachment":[{"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/wildideacreative.com\/zh\/wp-json\/wp\/v2\/portfolio_category?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}