Highlighting Peruvian Anchoveta
SWISSMED Omega 3 Fish Oil
The main ingredient of this fish oil is Peruvian Anchoveta from the Pacific Ocean. The animation directly features Peruvian Anchoveta as its central character, illustrating it swimming into the can, pushing out the fish oil capsules. The bubbles then showcase the benefits of the fish oil, with the mouth consuming the bubbles one by one.
Unlike a flat presentation of the fish oil’s ingredients, this animation—highlighting the ingredient as the main character—adds a dynamic, storytelling element that clearly conveys to consumers the origin of SWISSMED’s fish oil.
Self-initiated project, not commissioned by the brand.
Featured Works
Popo Muruku Ikan | The Power of Cute in Marketing
Animating Popo’s logo—a baby—infusing it with playful baby sounds, adding cute elements to the video. This…
Read More SWISSMED Omega 3 Fish Oil | Highlighting Peruvian Anchoveta
The main ingredient of this fish oil is Peruvian Anchoveta from the Pacific Ocean. The animation…
Read More IKEA Orang Utan | Honoring the Classics
With the theme “Human vs. IKEA Orang Utan: Who is the True Ape?”, and incorporating a…
Read More GopherWood Guitar | Humans are emotional beings
Emotion is one of the key elements of successful marketing. The copy for these two images…
Read More GopherWood Sound Pillar | Stylish Photography
The GopherWood Sound Pillar is showcased through a model, drawing the audience’s attention to the sound…
Read More SIN BOON KEE KOPI | Dialogue-style Copywriting
Use two images to create a before-and-after effect, like a dialogue between two people. The first…
Read More