Honoring the Classics
IKEA Orang Utan
With the theme “Human vs. IKEA Orang Utan: Who is the True Ape?”, and incorporating a segment from “A Chinese Odyssey Part Two: Cinderella”, where 至尊寶 realizes he is a reincarnation of Sun Wukong, the message ultimately conveys that perhaps humans are the true apes. This allows IKEA’s Orang Utan to enter the audience’s view through the lens of classic storytelling.
Self-initiated project, not commissioned by the brand.
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