GopherWood Guitar
Humans are emotional beings
Emotion is one of the key elements of successful marketing. The copy for these two images establishes an emotional connection between the audience and the brand through the use of metaphorical and poetic language.
《Redemption》
Visually, the raised hand with a guitar evokes a sense of desperation, while the background clown embodies certain cultural symbols—whether mocking, satirical or complex.
Through this concept, the idea of “music as a form of redemption” is conveyed. Next to the word “redemption (救贖)” the brand name GopherWood is gently introduced to the audience.
《Echoes Lives On》
Introducing the product through poetic expression, GopherWood positions itself not only as a musical instrument brand but also as a brand with a deeper emotional and sentimental connection.
彈得重了
他有心事
彈得輕了
也是他有心事
不彈了
心也就死了
或者他死了
餘音活著
The final phrase, “Echoes Live On,” encapsulates GopherWood’s timeless legacy, embodying the enduring spirit of music.
Self-initiated project, not commissioned by the brand.
